• SM Advantage Membership

What is SM Advantage?

We are the biggest loyalty program in the country with the widest network of stores like The SM Store, SM Markets, and other SM Retail establishments that lets our members earn and redeem points every time they shop.

Aside from reward points, our members get exclusive access to sale events, discounts, special offers, and freebies within SM and our external partners.


Become an SM Advantage Member

Start earning reward points and enjoy members-only privileges by following these simple steps:



1. Buy an SM Advantage Express Membership Kit at any Cashier Counter of The SM Store, SM Markets, or select retail partners for only P150.
2. Use the temporary card to start earning points.
3. Fill out the enclosed Membership Application Form and submit to the Customer Service Counter of any branch of The SM Store or select branches of SM Markets.
4. Claim your personalized SM Advantage Card at any Customer Service Counter of The SM Store in just a few minutes.



1. Click here to sign up for a membership.
2. Fill out the online Membership Application Form and pay P150 through credit card. 50 bonus SMAC points will also be credited to your account when you sign up.
3. Your online application will pre-register your account to the SM Advantage website.
4. You will receive a confirmation email on how to claim your card.


Duration and Renewal

Your membership is valid for two years from date of application, and is renewable.

To renew, simply go to any cashier counter of The SM Store and pay the renewal fee using cash (P100) or any other tender. Present the receipt together with your old SM Advantage Card to the customer service counter and your new card will be ready in just a few minutes.

To renew your membership through a representative, he or she  must bring the following: signed authorization letter, photocopies of your and your representative's valid government-issued IDs, and a photocopy of your SM Advantage Card.